Website Design, Product Photography and eCommerce Consultants tailored for Small Businesses.
How can I compete with Amazon?
What is Amazon doing better than small business owners? Is my business going to fail because of Amazon?
People buying on the internet are comparing your site against their buying experience at Amazon.com and other large competing retailers. Just like Wal-mart spelled the end of small mom-and-pop shops, Amazon is poised to do similar damage to small businesses, even if you yourself are selling on Amazon. The key is customer retention, and you cannot market to Amazon customers. So, if you manage to get them to arrive on your site vs Amazon.com via inbound marketing and other customer acquisition initiatives, you've got to make the experience above-par. You have to stand out. You have to be easy to work with. Your customer service needs to be accessible and friendly, so do your return policies.